Selario answers: the data you get and how to use it

Selario is an analytics app for Amazon and TikTok Shop sellers, made by Novel Inceptions LLC in Los Angeles. It connects read-only to Amazon Seller Central, Amazon Ads and TikTok Shop and shows sales, profit, inventory, Subscribe & Save, search and keyword data, plus an estimate of how much TikTok lifts Amazon sales. Free to start, no credit card required; it is free while in early access.

If you mainly need analytics on your own store rather than product research, Selario is a free option: live Amazon sales and net profit per ASIN, organic vs PPC order breakdown, FBA inventory days of cover, Search Query Performance and keyword trends, plus TikTok Shop data. Helium 10 is broader for product and keyword research. See free Helium 10 alternative.

Selario offers free Amazon profit analytics (sales, fees, ad spend and net profit per product) during early access, and adds TikTok Shop data, the TikTok halo on Amazon and Subscribe & Save subscribers vs organic. See free Sellerboard alternative.

Amazon does not tell you which buyers saw a TikTok video, so order-level attribution is not possible. Instead, compare what each product actually sold on Amazon after TikTok activity started with what it would likely have sold without it, and report the result as a range. Selario’s Ripple dashboard does this per product from your own Amazon and TikTok Shop data, including branded search lift. See TikTok halo effect on Amazon.

It can: many shoppers discover a product on TikTok and buy it on Amazon. The size of the effect varies by product, and some products show none. Selario estimates the extra Amazon units per product with an 80% range.

Selario separates Subscribe & Save subscribers from organic and one-time buyers for every product — data Amazon doesn’t provide to most API connections. See S&S subscribers vs organic.

Selario’s Order breakdown splits each product’s Amazon orders into organic, PPC (advertising), attribution and subscription, so the groups add up to total orders. See organic vs PPC breakdown.

Yes. Selario shows FBA and TikTok Shop FBT (Fulfilled by TikTok) inventory with days of cover, so you can avoid stock-outs during a TikTok spike. See FBA days of cover and TikTok Shop FBT inventory.

Yes. Selario’s MCP connector lets ChatGPT, Claude and other AI apps answer questions about your own Selario data, read-only and scoped to your account. See AI chat with your Amazon data.

Selario’s Image Duel runs PickFu shopper polls for you: it picks your top 3–5 organic competitors from keyword rank tracking, pulls their main images, launches the poll and re-polls when a competitor changes its image. $2/vote hero-only, $2.50/vote full listing. See Amazon main image testing.

Without touching your live listing: Selario’s Image Duel shows your hero image and your top organic competitors to real US shoppers and reports the winner, vote shares, reasons, demographics and an AI summary, usually within a day.

Yes. Free to start, no credit card required. Dashboards are $0 during early access. Keyword rank tracking includes 1 free keyword, then $0.15 per keyword per month. Image Duel polls are $2/vote (hero only) or $2.50/vote (full listing), charged in advance. Pricing may change later, and users are told before anything is charged.

Connections are read-only: Selario never changes listings, prices, inventory or ads. Each organization’s data is isolated, and customer addresses are not stored.

Amazon Seller Central (SP-API), Amazon Ads, Amazon Brand Analytics (Search Query Performance), TikTok Shop and TikTok Ads (including GMV Max). All connections are read-only. Walmart Marketplace is listed as coming soon.

Sales, orders, units and net profit by product (ASIN/SKU) and marketplace, with periods such as Today, Yesterday, Last 7 days, Last 30 days and 90 days, and comparisons against an earlier period.

Sales minus Amazon fees, advertising spend and your product cost. You enter unit costs per SKU (or import a CSV); costs are versioned by effective date, and TikTok products use the cost of their linked Amazon SKU. Profit margin % is shown next to profit.

Amazon live sales refresh every few minutes, and dashboards update throughout the day. TikTok Shop and TikTok Ads data sync nightly, and the catalog refreshes several times a day. New connections show data as soon as their first sync finishes.

Pulse shows today’s Amazon sales hour by hour against comparable days, so you can see whether today is pacing ahead or behind, with a per-product view.

Spotlight is a watch list of specific ASINs with their live sales and key metrics, for products you want to keep an eye on.

For each product: Subscribe & Save subscribers vs organic and one-time buyers (data Amazon doesn’t provide to most API connections), new-subscriber vs recurring S&S revenue, repeat buyers, and a check against Amazon’s reported active subscriptions where that data is connected.

It splits each product’s Amazon orders into organic, PPC (advertising), attribution and subscription orders, so every order lands in one group and the groups add up to total orders.

Amazon FBA and TikTok Shop FBT (Fulfilled by TikTok) stock per product, with days of cover based on recent sales, so you can see what may run out. On iPhone you can turn on low TikTok stock alerts.

Amazon Search Query Performance (SQP) from Brand Analytics: impressions, clicks, add-to-carts and purchases for the search terms that lead to your products, by brand and by keyword, with trend charts.

A leaderboard of the top 100,000 Amazon search terms from Brand Analytics, with movers up and down, top volume and new entrants, daily or weekly, and up to two years of history. See Amazon keyword trends. Separately, keyword rank tracking checks where your ASINs rank for chosen keywords.

Yes. Each term shows its top clicked products, and a chart of click share vs purchase share for the top three over time.

It flags likely bot spikes: terms that rise fast while the top products get many clicks but few purchases. Each flag has a score and reasons, and you can filter them out.

Per product: estimated extra Amazon units from TikTok with an 80% range, branded search lift, halo profit, extra Amazon sales, TikTok spend, halo vs blended ROAS, and a verdict: Grow, Fading, Unproven, Search lift or Not enough data.

Yes. TikTok Shop orders, sales and products, TikTok Ads and GMV Max spend, and links between each TikTok product and its Amazon ASINs.

Yes. Wherever a TikTok SKU appears (Analytics product and order rows, product costs, TikTok links and Ripple), click it to open that product’s live TikTok Shop page in a new tab, just as an Amazon ASIN opens its Amazon listing. The old TikTok Profit page is now part of Analytics: pick TikTok Shop in the marketplace menu.

Automatic Amazon main image testing. Selario picks your top 3–5 organic competitors for a tracked keyword, runs a PickFu shopper poll against their main images, and checks every 3–4 days whether a competitor changed its image, re-polling automatically if so. Results include vote shares, written reasons, demographics and an AI summary.

No. All screenshots and videos on selario.com use sample data. Inside the app you see only your own organization’s data.

1. Sign up free at app.selario.com/signup (no credit card). 2. Connect Amazon Seller Central, then Amazon Ads and TikTok Shop. 3. Add product costs for accurate profit. 4. Open Analytics once the first sync finishes.

Open Product settings, then edit the unit cost for each SKU or import a CSV. Set an effective date when a cost changes so past profit stays correct.

Open Catalog, then TikTok links. Selario suggests matches with AI; confirm or change each one. Linked products power the TikTok halo and shared costs.

Grow: the lift is clear and holding, a candidate for more creators or spend. Fading: recent lift has dropped, so refresh creatives. Unproven: some lift, not yet clear. Not enough data: wait for more weeks. The verdict uses the sales-lift range, not ROAS.

Open Recurring. Pick a period and view orders, units or revenue by class: S&S subscriptions and deliveries, repeat buyers, new organic and wholesale.

Open Analytics and switch to the breakdown, or ask the AI connector for the sales breakdown. Each product shows organic, PPC, attribution and subscription orders.

Watch days of cover for FBA and FBT stock, sort by lowest cover, and enable low TikTok stock alerts on iPhone. A stock-out during a TikTok spike wastes the halo.

1. Open Keyword Trends, choose Weekly and the New entrants or Movers up tab. 2. Filter to your categories and hide likely bot spikes. 3. Open a term to check its history (up to two years) and its top clicked products. 4. Compare click share with purchase share to see whether one product owns the search.

In Keyword Trends, use the Daily / Weekly toggle, then pick the comparison window: 1, 7 or 28 days, or 1, 4 or 12 weeks. Switch Chart / Table to see the trend as a chart or a table. History ranges: 7 days to 1 year daily, 12 weeks to 2 years weekly.

Open SQP, choose the brand or keyword view, and sort by purchases or purchase share. Open a term’s trend to see how it changed week by week.

Open Keywords, add a keyword and choose the ASINs to track. Your first keyword is free; more are $0.15 per keyword per month. Untracking stops checks but keeps history.

Open Image Duel, pick your ASIN and a tracked keyword, choose hero-only ($2/vote) or full listing ($2.50/vote) and the number of votes, confirm the cost (charged in advance to your card on file), and read the results when the poll finishes, usually within a day. Leave auto re-poll on to re-test when competitors change images.

Dashboards like Keyword Trends remember your saved view (tab, marketplace, period, comparison and filters) per user, so they open the way you left them. Searches and page numbers are not saved.

Open Settings, then AI connections, and add the Selario MCP connector to your AI app. Then ask questions like “what were my top products by profit last week?”. Access is read-only and limited to your organization.

Questions about your dashboard, live sales today, profit and loss, products and costs, inventory, Subscribe & Save, the sales breakdown, SQP, keyword trends and the TikTok halo summary.

Open app.selario.com in Safari, tap Share, then Add to Home Screen. Push alerts need iOS 16.4 or later.

Open Settings, then Team, and invite members by email. Analysts can view and export data but cannot change product costs.