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Amazon seller analytics, live and per product

One read-only dashboard for Amazon Seller Central and Amazon Ads: today’s sales and orders, net profit per product, organic vs advertising, hourly pacing and FBA stock.

✓ Free to start, no credit card required. Free while in early access.

Amazon seller analytics dashboard on desktop (sample data)
Amazon seller analytics dashboard on iPhone (sample data)

Your Amazon sales dashboard

The Analytics dashboard opens with period cards for Today, Yesterday, Month to date, a month-end forecast and Last month. Each shows sales, orders and units, Sponsored Products spend and net profit, with a comparison to the previous period. Below, every product (ASIN/SKU) has its units, sales, promotions, ad spend, sessions, Amazon fees, cost of goods and margin. Switch Simple / Detailed, filter by marketplace or ASIN, and export.

Amazon Seller Analytics Dashboard: See Real Profit Per ASIN (Free) — sample data only. Watch on YouTube · Selario channel

Real net profit per ASIN

Enter product costs (COGS) once, with dated versions when costs change, and Selario uses them everywhere net profit appears, alongside Amazon fees and refunds from your settlements.

Order breakdown: organic vs PPC vs attribution

The Order breakdown splits orders for any date range by product and by source, such as organic and advertising, so you can see which sales you earned and which you paid for.

Amazon order breakdown organic vs PPC on desktop (sample data)
Amazon order breakdown organic vs PPC on iPhone (sample data)

Hourly pacing with Pulse and Spotlight

Pulse shows how today is pacing hour by hour (Pacific time) against yesterday, the 7-day average or the same weekday. Spotlight follows ASINs you pick: units this hour and today vs yesterday, ad spend, a 7-day view and profit by range.

FBA inventory and TikTok stock in one place

Each product row shows a stock badge with Amazon FBA units and days of cover and, for linked items, TikTok Shop warehouse stock. Install the iPhone app to get low-stock push alerts.

FBA and TikTok Shop inventory on desktop (sample data)
FBA and TikTok Shop inventory on iPhone (sample data)

Amazon seller app for iPhone

No App Store needed: open app.selario.com in Safari, tap Share → Add to Home Screen. Selario opens full-screen, supports pull-to-refresh and can send push notifications such as low-stock alerts.

Walmart: coming soon

Walmart Marketplace support is on the roadmap. Amazon (US) and TikTok Shop are supported today.

Frequently asked questions

Is Selario’s Amazon dashboard read-only?

Yes. Selario only reads your sales, orders, inventory, fees, ads and Brand Analytics data. It never changes listings, prices, inventory or ads.

Which Amazon marketplaces are supported?

Amazon.com (US) today, with Walmart coming soon.

Is it free?

Free to start, no credit card required. Free while in early access.

See your own numbers

Free to start, no credit card required. Connect Amazon and TikTok Shop read-only in minutes.