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Free Helium 10 alternative for Amazon & TikTok Shop sellers
Helium 10 is an all-in-one suite of Amazon seller tools covering product and keyword research, listing optimization, ads and profit tracking. Selario is a different kind of tool: free analytics for your own Amazon and TikTok Shop store, including how much TikTok lifts your Amazon sales.
✓ Free to start, no credit card required. Free while in early access.
Helium 10 vs Selario at a glance
| Helium 10 | Selario | |
|---|---|---|
| Focus | An all-in-one suite of Amazon seller tools covering product and keyword research, listing optimization, ads and profit tracking | Analytics for your own Amazon + TikTok Shop store |
| TikTok halo on Amazon | Check Helium 10’s site | Yes — Ripple, per product, with a range |
| Price | See Helium 10’s pricing page | Free in early access, no credit card |
Choose Selario if…
You want one place for Amazon and TikTok Shop performance, including how TikTok lifts Amazon sales, and you don’t need a research suite.
Keep Helium 10 if…
You rely on product research, keyword research for new launches or listing tools.
What Selario does
- Amazon analytics: live sales, orders and net profit per ASIN, organic vs PPC order breakdown, hourly pacing (Pulse) and per-ASIN watch lists (Spotlight). More
- TikTok Shop next to Amazon: TikTok Shop sales, ads and warehouse stock linked to your ASINs. More
- Ripple — the TikTok halo on Amazon: estimated extra Amazon sales, branded search and halo profit from TikTok, per product, with an 80% range and a verdict. More
- Subscribe & Save analytics. More
- Keyword trends and SQP: daily rank tracking and Search Query Performance funnels. More
- Chat with your data in ChatGPT or Claude via MCP (early access). More
Selario connects read-only to Amazon Seller Central, Amazon Ads, TikTok Shop and TikTok Ads. It does not do product research, niche finding, listing writing or review requests.
Competitor descriptions are based on each vendor’s public website as of November 2026 and may change; check their sites for current features and pricing. Names are trademarks of their owners; Selario is not affiliated with them.
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Frequently asked questions
Is Selario really a free Helium 10 alternative?
Selario is free while in early access: Free to start, no credit card required. Dashboards cost $0; keyword tracking includes 1 free keyword, then $0.15 per keyword per month.
Does Selario replace everything Helium 10 does?
No. Helium 10 is an all-in-one suite of Amazon seller tools covering product and keyword research, listing optimization, ads and profit tracking. Selario is store analytics for Amazon and TikTok Shop. Many sellers use a research tool and an analytics tool together.
Is my data safe?
Connections are read-only. Selario never changes listings, prices, inventory or ads.