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Amazon Subscribe & Save subscribers vs organic orders
Amazon doesn’t tell you which of your orders are subscribers and which are new organic buyers. Selario’s Recurring Hub shows it for every product.
✓ Free to start, no credit card required. Free while in early access.
Why S&S and organic get mixed up
In Seller Central a Subscribe & Save delivery looks like any other order. If subscriptions grow, it can look like organic demand is growing — and if they lapse, it can look like your listing is losing rank. Splitting the two is the only way to know which is happening.
Subscribers vs organic, per product
Selario separates Subscribe & Save subscribers from organic and one-time buyers for every product — data Amazon doesn’t provide to most API connections. Every order lands in exactly one group, so the groups always add up to your total orders:
- New subscriptions and S&S deliveries
- Repeat buyers who re-order by hand
- New organic buyers
- Wholesale business orders
Each group is labelled as measured or estimated, and where Amazon’s Subscribe & Save data is connected, Selario checks its subscriber estimate against Amazon’s reported active subscriptions. Customer addresses are never stored.
What you see
- Orders, units or revenue by class over 30 days to all time.
- New-subscriber vs recurring S&S revenue.
- Model vs Amazon active subscriptions.
The same classifier powers the Order breakdown (organic vs PPC vs attribution vs subscription). More on Subscribe & Save analytics.
Frequently asked questions
Can I see which Amazon orders are Subscribe & Save?
Yes. Selario separates Subscribe & Save subscribers from organic and one-time buyers per product — data Amazon doesn’t provide to most API connections.
Does Selario store customer addresses?
No.
Is the Recurring Hub free?
Yes — Free to start, no credit card required. Free while in early access.