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Free Data Dive alternative for Amazon & TikTok Shop sellers
Data Dive is an Amazon tool for product validation, keyword research, listing optimization, PPC launch help and rank tracking (Rank Radar). Selario is a different kind of tool: free analytics for your own Amazon and TikTok Shop store, including how much TikTok lifts your Amazon sales.
✓ Free to start, no credit card required. Free while in early access.
Data Dive vs Selario at a glance
| Data Dive | Selario | |
|---|---|---|
| Focus | An Amazon tool for product validation, keyword research, listing optimization, PPC launch help and rank tracking (Rank Radar) | Analytics for your own Amazon + TikTok Shop store |
| TikTok halo on Amazon | Check Data Dive’s site | Yes — Ripple, per product, with a range |
| Price | See Data Dive’s pricing page | Free in early access, no credit card |
Choose Selario if…
You want ongoing performance analytics — profit, pacing, Subscribe & Save, SQP and TikTok lift — rather than launch research.
Keep Data Dive if…
You need niche validation, keyword roots for a new listing or AI copywriting.
What Selario does
- Amazon analytics: live sales, orders and net profit per ASIN, organic vs PPC order breakdown, hourly pacing (Pulse) and per-ASIN watch lists (Spotlight). More
- TikTok Shop next to Amazon: TikTok Shop sales, ads and warehouse stock linked to your ASINs. More
- Ripple — the TikTok halo on Amazon: estimated extra Amazon sales, branded search and halo profit from TikTok, per product, with an 80% range and a verdict. More
- Subscribe & Save analytics. More
- Keyword trends and SQP: daily rank tracking and Search Query Performance funnels. More
- Chat with your data in ChatGPT or Claude via MCP (early access). More
Selario connects read-only to Amazon Seller Central, Amazon Ads, TikTok Shop and TikTok Ads. It does not do product research, niche finding, listing writing or review requests.
Competitor descriptions are based on each vendor’s public website as of November 2026 and may change; check their sites for current features and pricing. Names are trademarks of their owners; Selario is not affiliated with them.
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Frequently asked questions
Is Selario really a free Data Dive alternative?
Selario is free while in early access: Free to start, no credit card required. Dashboards cost $0; keyword tracking includes 1 free keyword, then $0.15 per keyword per month.
Does Selario replace everything Data Dive does?
No. Data Dive is an Amazon tool for product validation, keyword research, listing optimization, PPC launch help and rank tracking (Rank Radar). Selario is store analytics for Amazon and TikTok Shop. Many sellers use a research tool and an analytics tool together.
Is my data safe?
Connections are read-only. Selario never changes listings, prices, inventory or ads.